Design Services

PDG specializes in the following areas of design:

Retail and industrial product design, industrial recycling equipment, earth stewardship process, product prototyping, manufacturing equipment, packaging, point of purchase design, marketing plans, graphics, social media, project planning, business plans and finance. Following are two descriptions of the product design process. The first is big picture view, the second group is a detailed view of the design process. All projects are given a custom mix of service(s) to fulfill the clients need.

Big picture view, dealing with product and project development

Pingel Design Group Inc
Overview for Product and Project Design Process
Phase 1-2-3

Phase 1

Research Information
Review found Information
Develop Concept from Information
Concept Refinement
Major Concept
Major Concept Points

Phase 2

Product Design Development
Product Design Refinement
Finished Product Design
Execution Plan
Task List
Art of Discovery
Product Design Refinement
Measurement Method
Accountability
Modification through Feed Back
Review for Finances

Phase 3

Finance Plan
Execution Plan
Art of Discovery
Refinement

Detailed view, dealing with product and project development

Detailed Outline for Design Process

Sign off must take place on each step to assure the highest design and service quality.

Phase 1

Initial Meeting
Review needs
Assess which person or persons can help affect a problem solve
Discuss timetable
Timetable is written and e-mailed

Non-Disclosures Signed

Protection of other parties

Gather Existing Information

Written
Articles
Verbal
Sites
Video
Photographs, illustrations, other graphic elements

Document Clients Project Concept

Written description of concept
Clients dream list
Major points list

Review Clients Project Concept

Review concept for workability
Day-to-day operation problems
Difficulty of execution
Financial feasibility

Contracts

For starting process
Fee rates
Down payment
Set-up timetable

Rough Concept Discussion

Major points
Critical success factors

Rough Cost Review

(Please note: until all audits are complete, no fixed or assured pricing can be given)

Basic cost for components
Basic cost for services
Basic cost for software
Basic hardware costs
Integration costs
Operation cost
Maintenance cost

Market/Design Audit

All design rights and patent rights are property of Pingel Design Group Inc. The review of these documents does not constitute a public display and is considered secret, not for public review. No copies or distribution of this document is allowed. There is not implied use of the desing to anyone other than its owner Pingel Design Group Inc. The information contained on this page is privileged and confidential and thus is protected from disclosure. This information is NOT intended for transmission to, or receipt by, anyone other than a person authorized to review this document. You are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited.
©Copyright 2013

Projects Objectives

Phase 1:

Problem Review
Understand user-buying process

Phase 2:

Concept Development
Conceptually explore opportunities to better match user-buying process by enhancing association retail environment

Phase 3:

Implementation Testing and Refinement
Recommend program for developing, installing, testing and rolling-out the enhanced user retail environment

Constraints

Market technology integration
Information supported by technology
Information which turns in product

Consumer Analysis covering:

Core group
Opportunity group
Consideration set
Buying trigger
Group product services & pricing trigger
Resources

Summary of Key Findings

Review of methodology covering:
Develop consumer-buying model
Identify distinct groups
Identify opportunity groups
Understanding how key groups utilize resources
Indications for user environment
Methodology overview
Understand how opportunity group utilizes resources at various stages

Consumer/User Focus Group

Confirm elements of buying model
Tentatively identified discriminating variables
Review site on Internet
Interview association staffs
Document services practices
Review sales practices
Types of materials utilized in sales process
Related association base case

Nature of Findings

Compellation report

Influences

Individual
Situational
Social
Passive information gathering
Active information gathering
Product evaluation
Price evaluation
Purchase delivery
Post purchase evaluation

Behavioral Groups

Review:

Simplified Shopper
Reluctant Shopper
Impulse Shopper
Constant Shopper
Methodical Shopper
Casual Shopper

Fundamental Demographic

Age groups
Average ages
Income averages
Education
Gender
Review industry trends and define target audience

Opportunity Group

Core group
Competitors core

Comparison Between

Core group
Opportunity group

Summary of Research Findings

Report

Resources Utilized

Information methods use

Audit Objectives

User initiatives
Competitors initiatives
Related retail practices
Opportunities for enhancing buying process

Audit Conclusions

Report

User/Customer Satisfaction

Setting, meeting clear expectations
Familiarity/predictability
Consistency
Comfort
Convenience
Integrity
Reliability
Responsiveness

Hierarchy of Informational Needs

Building consideration set
Consideration set narrowing
Option and comparisons
Price comparison awareness

Resource Checklist

Site buying process center
Service center
Continual access zone
Information systems
Buying process center

Conclusions and Recommendations

Conclusions overview
Recommendations

Buyers/Users Process

Information centers
Major ideas

Developer Model

Concept
Systematic process that starts with a shopper and ends with a buying customer
Recommendations
Critical success factors
Retail user information systems
Product price point
Product and services systems
Develop look and feel of image
Review current industry media
Prioritize users

Concept Development

Integration of market information and client concept
Detailed process review
Incremental forecasting

Technical Audit

Auditing Components:

Assumption: Each component will represent a module of the audit and would carry its own cost component.The customer can select components and we can recommend what we see as the needs, based on our interaction with them.

Information Systems Audit:

The following components will comprise the overall information systems audit:

Audit of Total information Systems Requirements:

(This process starts with “discovery” components.)

Part A: Evaluation of Overall Information Management Requirements:

What types of information must be maintained, and for what purpose is it used?
Is the system centralized, or is information maintained is separate modules?
What is the degree of repetition and duplication of information managed within the system?
How accurate is the information perceived to be by key users, and how accurate is the actual information? What is the perception gap?
How accessible is the general deployment of the information perceived to be from the user perspective?

Part B: Evaluation of Current Information Management Tools and Deployment:

What software is deployed in the current information management system?
What is the configuration of the hardware system?
How do these systems function in terms of input, output, and functionality of use?
How functional and intuitive is the user interface?

Part C: Audit of Accounting Functions:

What software is deployed in the current accounting management system?
What is the hardware and software deployment?
How well do the systems function in terms of input, output, and ease of use?
How functional and intuitive is the user interface?

Part D: Audit of System-Wide Software Components:

Applications in use system-wide, constancy across the computing system.
Suitability and ease of use within the computing environment.
Performance of applications in relationship to users’ computing needs, training programming, and skill sets.

Part E: Audit of Hardware Needs:

Audit of Computing Resources:

Assessment of overall hardware platform deployment.
Audit of servers, workstations, and printers: inventory, value, and age of equipment, assessment of current components’ ability to support requirements.

Audit of Mobile Applications Components:

Evaluation of hubs, routers, bridges and firewalls for performance and suitability realized to system-related needs.
Evaluation: of networking wiring, data transfer rates, and overall performance of mobile computing systems. (Cloud)

Audit of Internet Functions:

Evaluation of Internet connectivity and data stream rates.
Evaluation of hardware and software components for Internet functionality.

Part F: Database Management Audit:

Hardware platform deployed.
Applications, user-interface design, and information management modules deployed.

Audit of Database Functionality:

Reliability, ease of use, training time line. maintenance, consulting expenses, and down time.

Part G: Web/mobile Site Audit:

Audit of server deployment: hardware and software components.

Audit of Web site functionality: serving speed, interactive capability, reporting functions, ISP services.

Evaluation of current and future development requirements for static, dynamic, and interactive Web serving requirements.

System Engineering Review and Design

Step-by-step review of the operation and its procedure
Documentation
Mapping of operation
Staffing requirements
Site architecture

Software Specifications

Review of off-shelf software to meet the needs of the client
Specifications for component software parts

Hardware Specifications

Review of off-shelf hardware components to meet the needs of the client
Specifications for hardware components

Pricing for Finished Design

Description of services
Detailed proposal with related cost
Timeline for execution

Contract for Execution of Finished Design

Compiled cost
Description of services
Down payment

Web Site General Design

Integration of new information and technical development with web design process
Staff meetings between clients company and (PDG’s) web develop team
Graphic design integration with operating systems

Web Site Technical Design and Execution

Assemble base components
Integration code writing
System testing and modification
Software patches installation
Design and engineer operations systems
System scalability
System load requirements
Integrate audit information into design

Content Development

Review and development of materials to be placed on the site
Copywriting
Rewriting existing materials
Review of existing photos/computer generated images

Site Graphic Design

Rough design
Layout
Refinement
Review of several designs
Modification to final design

Corporate Identity Design

Design concepts
Review new designs market compatibility
Cross media application review

Design concepts

Review new designs market compatibility
Cross media application review

Testing

Review of all documentation
Step-by-step review of user functionality
Load testing the site
Adjustment

Installation

Download site
Second stage; site testing section by section
Adjustment
Load the site
Sign-off

Training

General introduction of site functionality
Use of site operation components
Upload and download information from site
Staff training

Maintenance

Operation costs
Update costs
Overhaul of the site
Timeline for updates

Ecology

Finished product environmental impact
Material selections
Life cycle of material
Life cycle of the process
Life cycle of product
Processes
Technical integration between product and environment
Recycling
Reduction of waste (system)
Recycling of spent product
Packaging
Shipping
Energy consumption
Down stream effects on environment
Replacement products during processing, which are environmental friendly
Cost reduction due to environmental process

Material sciences

Review of mechanical property’s to integrate into design
Flexural strength, psi
Flexural modulus, psi
Compressive strength, psi
Tensile strength, psi
Tensile modulus, psi
Elongation to break, %
Barcol hardness
Heat distortion temperature, c/f
Smoke and toxicity study
Flame spread rate
Natural elements review (hurricane rating/earth quack rating)

Manufacturing

Materials handling
Processing updates
Production methods
Cost study, base case review and modeling
Environmental factors
Modifications to product during start-up
Staff training
QA
ISO 9000 certification process
Purchasing
Risk reductions
Compliance
Monitoring
Energy consumption
Waste reduction, recycling, treatment and disposal
Operations policy
Plant run in
Safety review
Recycling ability of product
Earth stewardship program

Logistics

Shipping
Rigging
Insurance
Performance bond
Equipment handling
Support staff
Hotel
Installation
Support equipment
Customs
Support payments (local support staff in cash)
Currency exchange
International banking
Engineering/design staff (design and execution on site )

Financing

Start-up funding
Equity/Cash/Equipment/Patents
Operation capital study
Capital/Investor type
Angel
- Relatives
- Institutional
- Mezzanine
- Venture
- Banks
Business plan
Execution plan
Management stages
Management support groups
Finance stages
Stock formation
Dilution plan
Spreadsheets base case study
Cost analysis
Term sheet
Offering circular
History of project
Goal achieved
Cash reserve “Problem areas”
Materials for presentation
Pingel Design Group Integrated Product/Project Design Financial Outline (Business Plan and Execution Plan)

TABLE OF CONTENTS

I. Executive Summary
- A. Vision & Mission
- B. Company’s Origin and Current Status
- C. Products & Services Provided to Customers
- D. Market Competition
- E. Financial Projections
II. Background & Purpose
- A. Brief History
- B. Product Description
- C. Customer Description
- D. Product Technology Description
- E. Product & Service Delivery Description
III. Company’s Objectives

IV. Market Analysis
- A. Key Characteristics of the Industry
- 1. Overall Market Definition
- 2. Specific Market Definition
- 3. Market Potential Statistics
- 4. Sales Estimates
- 5. Forces Affecting Industry Structure & Firm Profitability
- a) Threat of Entry
- b) Competitive Rivalry
- c) Substitutes
- d) Bargaining Power of Suppliers
- e) Bargaining Power of Buyers
- f) Access to Resources
- g) Summary Analysis of Competitive Force
- 6. Macro environmental Factors
- a) Technological Environment
- b) Demographic Environment
- c) Other Significant Environmental Matters & Trends
- 7. Customer Segments
- 8. Customer Needs & Characteristics
- 9. Current Bases of Product Differentiation
- B. Competitive Analysis of Firm
- 1. Firm’s Position in the Industry
- 2. Key Competitors & Current Strategies
- 3. Firm’s Core Competencies & Critical Points of Leverage
- 4. Firm’s Competitive Advantages
- 5. Firm’s Competitive Disadvantages
- 6.Opportunities for Firm to Gain Competitive Advantage
V. Development & Production
- A. Development Processes
- B. Resource Requirements
VI. Marketing Plans
- A. Overall Concept & Orientation
- B. Objectives to be Achieved by Marketing Strategy
- C. Marketing Strategy
- 1. Selection of Target Market(s) and Market Segment(s)
- a) Customer Segments to be Served
- b) Segment-significant Functions to be Supported
- c) Technologies Used to Support Functions
- 2. Product Positioning for Differential Advantage
- 3. Timing of Market Entry & Exit (based on market maturity/product life cycle)
- 4. Design of Marketing Mix
- a) Product Planning
- b) Pricing
- c) Distribution
- d) Promotion/Communications
- D. Sales Forecasts
  VII. Financial Plans
  - A. Profit & Loss
  - B. Cash Flow
  - C. Financial Strategy
  - D. Information & Control Systems
  VIII. Organization & Management
  - A. Organization Structure
  - B. Key Personnel Resources
  - C. Human Resource Management Strategy
  IX. Ownership
  - A. Legal Form
  - Capital Structure
  X. Critical Risks & Contingencies
  
  XI. Exit Strategy
  
  XII. Disclosure of all contracts and their relationships
  - A. Strategic Vision
  - B. Business Model
  - C. Market Penetration Goals
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